Rotten
Yhe mix of earthy symbolism, offbeat eroticism, the picaresque and the rough-and-tumble social, rather unpolitical satire now seems poured from a bottle that has been left uncapped overnight.
Variety Staff, Variety
The Coca-Cola Kid
A movie felt never so refreshing!
1985 · 1h 38m · R
Comedy, Drama, Romance
Directed by
Dušan Makavejev
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The Coca-Cola Kid
Overview
An eccentric marketing guru visits a Coca-Cola subsidiary in Australia to try and increase market penetration. He finds zero penetration in a valley owned by an old man who makes his own soft drinks, and visits the valley to see why. After "the Kid's" persistence is tested he's given a tour of the man's plant, and they begin talking of a joint venture. Things get more complicated when the Coca-Cola man begins falling in love with his temporary secretary, who seems to have connections to the valley.
Director and cast
Critics on Rotten Tomatoes
Top critics, in their words
47%
Tomatometer
Rotten
The film's cutting edge is never very keen.
Janet Maslin, New York Times
Fresh
An oddball comedy that is particularly well-timed to coincide with the current Coke marketing circus.
Roger Ebert, Chicago Sun-Times
Rotten
[A] mild, uneven social satire.
Dave Kehr, Chicago Reader
Rotten
A plot that goes AWOL in the interests of true love, and Roberts, as the kid from Coke, who is well on his way to becoming the world's worst actor.
Time Out
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