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Turn It Up
How you gonna win?
How you gonna win?
Action, Crime, Drama - 2000
Turn It Up
4.1
10%
18
Trying to bootstrap his way out of Brooklyn's mean streets is Diamond, a rap musician. With his long-time pal Gage acting as his manager, he's trying to lay down a demo tape with cut-rate studio time. To pay the bills, he and Gage run drugs for "Mr. B." Inside a week, Diamond's beloved mother dies suddenly, his father appears after an absence of 12 years and wants a relationship, and his girlfriend Kia tells him she's pregnant, asking him if he's ready to be a father. Gage steals $100,000 in a multiple-felony robbery so that Diamond can record a full album, not knowing it's Mr. B's money he's taken. B wants his money, Diamond wants his music, Tia wants an answer.
Director:

Details

Rated:
R
Runtime:
86 min
Release date:
6 Sep 2000
Country:
US
Languages:
English
Budget:
$0
Revenue:
$0
Awards:
1 nomination

Top Critics Reviews

rotten:
Turn It Up is a hip-hop downer that makes the high-risk high-life of contempo gangstas seem glumly routine.
– Robert Koehler,
Variety,
6 Jun 2008
rotten:
Surprisingly, for a movie about music, the sound is lousy. Some of the songs sound distorted because they have so much bass. In other moments, the dialogue is so low, it's hard to understand what the characters are saying.
– Christy Lemire,
Associated Press,
5 Mar 2007
fresh:
It has action and violence, to be sure, but it may prove considerably more serious and uncompromising than its audience expected.
– Kevin Thomas,
Los Angeles Times,
1 Jan 2000
rotten:
The film uses every standard urban drama story line in the book.
– Vicky Edwards,
Chicago Tribune,
1 Jan 2000
rotten:
Eventually Turn It Up deteriorates into a gory shoot-'em-up gangster movie with a quick-fix ending that leaves many threads dangling. It could have been something more.
– Stephen Holden,
New York Times,
1 Jan 2000
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