Fresh
A robust and amusing reminder of how Hollywood's tills are topped up by third-party brands and what they get - and we lose - in return.
Dave Calhoun, Time Out
POM Wonderful Presents: The Greatest Movie Ever Sold
He's not selling out, he's buying in.
2011 · 1h 27m · PG-13
Comedy, Documentary
Directed by
Morgan Spurlock
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POM Wonderful Presents: The Greatest Movie Ever Sold
Overview
A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement.
Director and cast
Critics on Rotten Tomatoes
Top critics, in their words
72%
Tomatometer
Fresh
Morgan Spurlock has sold his soul to help save yours.
Tom Long, Detroit News
Fresh
Spurlock, the affable activist behind "Super Size Me," aims a not particularly harsh spotlight on product placement in his new documentary.
Joe Williams, St. Louis Post-Dispatch
Rotten
The problem is that the film, despite an attempt to examine the intellectual pollution of pervasive marketing, can't help coming off as one big smirk.
Guy Dixon, Globe and Mail
Fresh
Few could pull off this fan dance as well as Spurlock, who manages to be both the laughing and crying clowns at the same time.
Peter Howell, Toronto Star
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