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Pink Ribbons, Inc.
Capitalizing on hope.
Capitalizing on hope.
Documentary - 2011
Pink Ribbons, Inc.
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$13.15
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7.3
88%
66
Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.
Director:
,
Léa Pool

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7.3
Go to R. Tomatoes

88%

66

Details

Rated:
NOT RATED
Runtime:
97 min
Release date:
11 Sep 2011
Country:
US, CA
Languages:
English
Budget:
$900,000
Revenue:
$25,000
Awards:
1 nomination.

Top Critics Reviews

fresh:
The film raises the question of whether branding the disease has taken precedence over preventing it.
– Asher Klein,
Chicago Reader,
14 Jun 2012
fresh:
At the very least ... this documentary will make you question the status quo.
– Janice Page,
Boston Globe,
21 Jun 2012
rotten:
"Pink Ribbons, Inc." is a colorful indictment of corporate infestation, but it's missing a prescription.
– Joe Williams,
St. Louis Post-Dispatch,
19 Jul 2012
fresh:
You have to agree with the advocates who charge that some corporations are milking cancer.
– Carrie Rickey,
Philadelphia Inquirer,
26 Jul 2012
fresh:
In the 98 minutes of "Pink Ribbons, Inc.," a wealth of information and images flit past, many intended to raise eyebrows if not ire.
– Moira MacDonald,
Seattle Times,
2 Aug 2012
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