Young filmmakers trying to hawk a movie titled "Bradykillers" about a serial killer who goes after victims Marcia, Jan, and Cindy meet their screen idol, William Shatner. The two young men, who idolize him and in their fantasies have seen him as a shadowy fairy godfather figure, are alarmed at the reality of the middle-aged non-Captain Kirk man that they meet.
When compared to other entries from the recent crop of new filmmakers crafting movies about their lives, Free Enterprise stands out as one of the most entertaining and least pretentious efforts.
– James Berardinelli,
ReelViews,
1 Jan 2000
fresh:
The fun of Free Enterprise, which occasionally runs a bit thin but is mostly sustained by the filmmakers' verve and wit, lies in its many visual and verbal references to popular culture trivia.
– Lawrence Van Gelder,
New York Times,
1 Jan 2000
rotten:
A reference-laden but emotionally thin relationship comedy.
– Gary Dauphin,
Village Voice,
1 Jan 2000
fresh:
A celebration of risk-taking in the spirit of the heroism of Captain Kirk.