Overview
Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.
Director and cast
- Benoît August as Benoît August
- David Auradou as David Auradou
- Jérémie Ballais as Jérémie Ballais
- Mathieu Blin as Mathieu Blin
- Daniel Browne as Daniel Browne
- James Carroll as James Carroll
- Frédéric Cermeno as Frédéric Cermeno
- Vincent Clerc as Vincent Clerc
- Jildaz Colleaux as Jildaz Colleaux
- Romain Collinet as Romain Collinet
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Comments
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