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Poster for Chevolution

Chevolution

The image that launched a thousand t-shirts…

2008 · 1h 26m · Not Rated Documentary

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Overview

Examines the history and legacy of the photo Guerrillero Heroico taken by famous Cuban photographer Alberto Díaz Gutiérrez. This image has thrived for the decades since Che Guevara's death and has evolved into an iconic image, which represents a multitude of ideals. The documentary film explores the story of how the photo came to be, its adoption of multiple interpretations and meanings, as well as the commercialization of the image of Ernesto "Che" Guevara.

Director and cast

Critics on Rotten Tomatoes

Top critics, in their words

All reviews
76%
Tomatometer
Fresh

Zippy enough, if a little meandering, and spends equal time on the man and the myth.

Dave Calhoun, Time Out
Rotten

The pic comes off as too scattershot to do anything but skim the questions it raises about the nature of the image as spiritual beacon and corporate logo.

Ronnie Scheib, Variety
Rotten

The Cannes Che, probably a film no one will see again, is a big, sprawling, ambitious mess. It's less a grand-opera mess than a beautifully constructed machine whose parts don't all quite work together.

Andrew O'Hehir, Salon.com

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