Street pimps, all of them African-American, discuss their lives and work: getting started, being flamboyant, pimping in various U.S. cities, bringing a woman into their group, taking a woman from another pimp, and the rules and regulations of pimping. The men are clear: it's about money.
A disappointing docu debut drom the gifted Hughes brothers, a soft, uncritical exploration of pimps that ignores issues of race, misogyny and violence; helmers seem carried away by the "exotic" lifestyle of this morally dubious profession.